“In today’s fragmented media and technology landscape, consumers have become mindful of what they watch and share, only engaging with content that is personally relevant to them. A recent survey spanning six months, surveyed 2,458 recent purchasers of products in three categories— auto vehicles, beauty products and smartphones. The results from the research were simple, but transformative. For the new consumer, purchasing is all about purpose. They shop with the same purpose that they consume content. And they are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media.”
Engaging audiences anywhere to monetize content everywhere.
We believe it’s better to be best to market than first to market. And we’re committed to using our collective experience, insight and influence to unlock value and deliver results.
(p)retail = predictive purchasing
Thanks to machine learning, as milar gets to know each individual over time, the results and recommendations it surfaces – and their influence on purchasing – become more precise and powerful, delivering the on-target and the unexpected.
As a team, we are relentlessly optimistic about the opportunity
for trusted content to create measurable value through technology.
A highly sought-after visionary with 20+ years’ executive experience building growth strategies, overseeing product introductions and driving change globally for companies leading the convergence of media & technology — from Sony, Microsoft and Apple to Universal Pictures, Universal Music, Time Inc., Herman Miller, The New York Times, News Corp, Dow Jones, Disney and The Rolling Stones. Fitch is an MIT Media Lab graduate, 1992
Best known for his innovation, creative development and entrepreneurial endeavors in the entertainment industry, Benson has spent over 20+ years working to create and build new business concepts, multi-media content platforms, programming, brand and marketing strategies for a variety of corporations and philanthropic organizations. He was most recently Chief Creative Officer for the Time Warner Global Media Group, developing partnerships with industry-leading marketers to drive business growth through advertising revenue, marketing, programing and business development opportunities across the Time Warner portfolio, including Warner Bros., Turner, HBO and Time Inc. He was Executive Vice President, Marketing for ABC Entertainment Group for more than 12 years and held significant executive roles within MTV Networks and the CBS Owned T V Stations Group.
An award-winning creative director and strategic thinker with decades of experience in advertising, entertainment and technology, Dave has generated best to market TV, digital, print, and experiential initiatives for some of the world’s leading brands including American Express, Anheuser-Busch InBev, Bank of America, GM, The Home Depot, New Zealand Tourism and Unilever. Most recently, as VP, Creative Development for Time Warner’s Global Media Group, his original and branded content helped deepen client relationships and secure multi-billion $ media commitments.
An innovator, inventor and entrepreneur with over 25 years experience commercializing ICT research and technology. Peter’s career has revolved around enabling ICT organizations, his own, start-ups and global blue chip companies, including Universal Music, Arbitron, RIAA, BMG, IBM, InterTrust, EMI, Technicolor, Mitsubishi to develop and realize their commercial and IP strategies. Key to Peter’s success is a deep understanding of technology combined with a clear insight into its viability and commercial value. Moreover, his international experience, which includes roles ranging from Chief Scientist to CEO, has enabled him to build an extensive network in both the global venture capitalist and the scientific community. Every role in the last 20 years has also required him to lead, mentor and build commercial teams often from the ground up. Peter holds a number of issued patents.